Audience Building

Target groups are created through segment building in the Crossplan Deutschland data management platform. Data is collected on streams via website and apps with legally compliant consent and enriched with first party data. We generate new data for our clients, leverage existing data and merge both into perfect target groups to create the best possible ROAS (Return On Ad Spend). At the same time, our data provides valuable insights for product managers about the use of their websites, streams and apps.